ThreeDefined was started because we love to create.

To turn ideas into reality. Thoughts into pictures. Tactics into results.

We do it for the goosebumps.

We are three marketing professionals with over 40 years of cumulative experience. ThreeDefined was started in 2010.

Our backgrounds include marketing strategy, messaging and campaign development, graphic design for on and off-line communications, web design and development.

With years of large company experiences, coupled with small business marketing and management, our perspectives provide a balanced view of marketing theory and practicality. Our “cross-checking” within our varied channels of expertise is what makes our methods work for you and your business.


Suzanne McGinnis

Creative Director

Our idea person

Her traditional art school background combined with more than 15 years specializing in advertising and design makes for some very un-traditional thinking. We wouldn’t have it any other way.
Full Bio

Bacon Stance: PRO
Night Owl or Early Bird: Early Bird
Is scared of: Cliff jumping, karaoke, Excel, Power Point
Wishes she knew: Someone with a ski chalet
Whatever you do, don’t: tell me I can’t do something.
Hidden Talent: Turkey call
Favorite Quote: Every quote from Maya Angelou makes me sigh.
Favorite thing to do for Clients: Campaigns and Branding
I can’t help but… point out bad type choices and logos to my kids. They can spot Comic Sans a mile away.
Call Drink: Greyhound or Bubbles
Favorite juke box song play:
Sympathy for the Devil – Rolling Stones, Where is my Mind – Pixies
When I was little, I wanted to be: An old west bank robber
You’ll want my recipe for: Caesar Salad or Lasagna
My spirit animal would be: Hummingbird
You can’t make me: sit by a pool for any length of time


Carmen Sutherland


Our big picture person

Meet our anchor – she keeps us on-track, in-line and on-budget. Armed with an MBA from London Business School and big-company experience with Gap Inc., Carmen also brings years of small-business management and practicality.
Full Bio

Bacon Stance: ANTI
Is scared of: Roaches
Wishes she knew: How to sing like Christina Aguilera
Call drink: Dirty Martini
Favorite Quote: “This is my simple religion. There is no need for temples; no need for complicated philosophy. Our own brain, our own heart is our temple; the philosophy is kindness.” Dalai Lama
Favorite thing to do for Clients: Kick-off meetings. I see clients start to breathe easier during/after the kick-off.
I can’t help but… twirl my hair!
My fantasy dinner party guest list would include: Ellen Degeneres, Jim Gaffigan, Gloria Steinem, Oprah & Jennifer Aniston
Favorite juke box song play: That’s the Way (I Like It), anything Adele, You are Beautiful
When I was little, I wanted to be: Bank Teller (Suzanne and I were destined to meet)
Recent proud moment: Recording a song in a studio (assignment from singing coach)!
You’ll want my recipe for: The Best Cocoa Brownies
My spirit animal would be: Giraffe or maybe black bear – I love the idea of hibernation.


Sarah Ruh


Our “All things web” person

Sarah’s design skills and web-savvy ways complete our team in these web-critical times. She has worked in a variety of industries from commercial to non-profit and is passionate about bringing good design and ease-of use to every project she encounters.
Full Bio

Bacon Stance: ANTI
Night Owl or Early Bird: Night Owl
I can’t help but… hit the snooze button in the morning (see above)
Is scared of: Tornadoes
Wishes she knew: how to sew
Favorite Quote
: “For me, I am driven by two main philosophies: know more today about the world than I knew yesterday and lessen the suffering of others. You’d be surprised how far that gets you.” – Neil deGrasse Tyson
Favorite thing to do for Clients: Launch a new website
You’ll want my recipe for: Oatmeal chocolate chip cookies
Whatever you do, don’t: ask me for driving directions, because I’m geographically-impaired
When I was little, I wanted to be: an artist (and I still do!)
My spirit animal would be: Hedgehog

“The threedefined team did a wonderful job turning my vague vision into a reality.
I strongly recommend them.”

Jeff Everage, Trident Proposals