(AUSTIN BUSINESS JOURNAL – SEP 6 2013)
All businesses aren’t created equal, but big or small, new or established, Carmen Sutherland sees owners dealing with a lot of the same roadblocks. Sutherland and her partners at ThreeDefined marketing often hear about those issues when they sit down with a business owner for one of the agency’s comprehensive “Triple Threat” sessions. [continue]
(SMALL BIZ DAILY – OCT 30 2013)
When you think of some of the most successful companies in the world, an image probably comes to mind. They all attain a level of quality, a feeling, a color or an icon (think: Starbucks, Coca-Cola, Apple). That image you hold, in-a-nutshell, is branding. Consumers are visual people — if it pleases our eyes and hearts, our brains and wallets will follow. [continue]
(SMALL BIZ DAILY – NOV 4 2013)
Hiring an agency is a commitment, though it’s also not like picking a life partner, so don’t sweat it too much. Maybe this is your first agency or maybe you’ve had a bad experience, but here are a few things to ask yourself and them before tying the beautifully-designed knot. [continue]
Skip to 20:30 to hear Suzanne’s segment on the keys to effective branding and design.